The Crisps

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"Made with love for the planet" and other phrases you shouldn't use
Plus practical tips on how to avoid vague claims
 • 
Tanita Hecking
 and 
Lavinia Muth
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Cutting the BS on eco-friendly, non-toxic, and biodegradable
Why vague, misleading and irrelevant claims are greenwashing, too!
 • 
Tanita Hecking
 and 
Lavinia Muth
Let's talk wages, labor costs and living wages
Plus, the existing living wage benchmarks and what brands can do to advocate for living wages
 • 
Tanita Hecking
 and 
Lavinia Muth
Fair pay and why it’s the biggest wash and hush of them all
Getting into the living wage narrative and why we can't duck away from our responsibility to make them possible
 • 
Tanita Hecking
 and 
Lavinia Muth
The social dilemma
Why there is no "social" product and negative examples of communicating the ethical and social side.
 • 
Tanita Hecking
 and 
Lavinia Muth
How fair is your fashion communication?
An intro to social washing and how to check your comms for ethical pitfalls.
 • 
Tanita Hecking
 and 
Lavinia Muth
"Apparel becomes 'green' in use"
Tone Skårdal Tobiassson on why she's not an advocate for the Product Environmental Footprint.
 • 
Lavinia Muth
 and 
Tanita Hecking
To PEF or not to PEF?
The Product Environmental Footprint method and what to know about it.
 • 
Lavinia Muth
 and 
Tanita Hecking
The Crisps
The Crisps
Your snackable briefing on anti-greenwashing and honest fashion communication. Including short and savory analysis as well as current and coming legislation easily explained.
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