„I call it certification minestrone“

George Harding-Rolls on the EUs Green Claims Directive proposal plus our crisp Green Claims Check.

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In our last issue, we shared key takeaways from the proposal of an EU Green Claims Directive and analyzed two claims by the US denim brand Wrangler. If you’re looking for the promised solution, you’ll find them at the end of our newsletter. But before we get to the analytical part, we have another goodie for you!

To make The Crisps worth your while, we want to give you insights from leading experts as often as we can. In this issue, we’re picking the brains of George Harding-Rolls, campaign manager at the Changing Markets Foundation and greenwash.com about his take on the EU’s Green Claims Directive (GCD) proposal and whether it will help change the fashion industry for the better.