Speaking about a company’s sustainable commitment can be a slippery slope. Just think of recent and past blow-ups around Allbirds, H&M and Zalando. With new EU regulations on its way, it gets even more slippery for marketing and communication teams to do their job.
Content without greenwashing
In our newsletter The Crisps we’re giving you an overview of the ins and outs of talking and writing about tricky sustainability topics in fashion. Each issue focuses on one topic and gives you a crisp analysis as well as practical tips, and debunks the most common myths companies still (wrongfully) use in their communication.
And because we know how difficult it is to find reliable sources and back up those green claims, we’re sharing leading experts and findings whenever possible. So you don’t have to do all of the digging yourself.
Want to know who’s behind The Crisps
Tanita Hecking is a studied fashion journalist and freelance content consultant who advises and writes for sustainable fashion and beauty companies. She worked for Germany’s leading content marketing agency muehlhausmoers for almost 5 years before starting her own business. Since last summer she’s also filling the role as Head of Content at Fashion Revolution Germany.
Lavinia Muth is a speaker, mentor and consultant on ethical business practices and social justice with 15 years of experience in international projects focusing on textiles & solidarity agriculture. Before starting her own business in 2022, she led the sustainability activities of German fashion brand ARMEDANGELS. She does not give a toss about fancy marketing, but is pretty good at detecting greenwashing.
